Kendra Initiative

Kendra Initiative is an international media, technology, academic and industry alliance backed by international governments. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text).

Technology Strategy BoardEuropean Commission

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Media Industry

Musicians, artists, bands, writers, filmmakers, photographers, record labels, managers, all need to manage the production process in more efficient ways. Kendra Initiative is investigating tools to assist with collaborative workflow and rights management.


All code developed within Kendra Initiative is open source and hosted on GitHub. We are reaching out to open source developers to join our ranks to developing game-changing technology for the media industry.



Kendra Hub is an open source dashboard application for rights owners, music makers, managers and record labels, enabling users to manage and track their digital media assets, collaborations and associated rights. The project is funded by the UK government and by industry. The application will integrate with social networks, copyright management organisations and online distribution points. Kendra Hub will also enable users to analyse sales reports. The application will be able to run locally on your laptop or hosted in the cloud.
A common and overarching problem in the field of Semantic Web development is the mapping of ontologies and vocabularies. Many ontologies, schemas, and vocabularies exist for classification, data exchange, and machine learning purposes, but often the transformations from one ontology to another is lossy or inexact.
Define filters for searches, display and access control which are portable, shareable and interoperable.